Wednesday, July 13, 2005

Help me help you . . .

Pitching a story is about knowing the media outlet(s) you are trying to reach. What is the style? Who is the correct contact? Put your pitch in context with trends or the outlet's scope, etc., etc.
Along that same line, to work effectively with the media, you need to make their job as easy as possible.

How? Write stories to fit their style (like AP). Provide ample visual, and even audio resources, if needed. Provide as much help as you can for the reporter to make it as easy as possible for him/her to publish your story.

I am fortunate to have a story on this topic a published by in January 2005.

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